This is where the teaser goes and, don’t forget, it’s 25 words or less and make sure it’s totally different to the lead in your copy; it sells the story. Also, italics.
This is the lead to the story and the most important facts are at the top. It does not follow on from the teaser.
Your second par is still a lead and gives more context.
Your third par is often a paraphrase of a quote to give even more context and attribute to a source (though, note, this is not a hard and fast rule).
“This is your first direct quote and it’s usually a zinger,” Monash University Lecturer, Matt Mitchell, said.(<- See attribution is always Organisation/Title/Name. Also, look at the punctuation)
“Direct quotes always lead the paragraph.” (<- See the punctuation here)
Mr Mitchell said online article were written in one paragraph sentences and that each paragraph had one idea.
Online news writing is not hard (<- This is opinion if it’s not attributed to a source so it should be: “Online news writing is not hard,” Mr Mitchell said. Or, according to research conducted by Monash University’s school of Media, Film and Journalism, online news writing is not hard).
“It’s apostrophes that drive me insane, I want students not to abuse them,” he said.
Mr Mitchell said there were some good examples of online journalism available on the landing page of today’s edition of The Age.